| ASHP Advantage publishes a variety of publications
for health-system pharmacists, including newsletters,
continuing education (CE) monographs, conference
proceedings, Symposium Highlights,
training manuals and journal
supplements.
Why do clients include ASHP Advantage publications
in their marketing mix? Sponsorship of ASHP Advantage
publications enhances our clients’ visibility before
health-system pharmacists and other professional pharmacy
practitioners—and establishes clients as a reliable
resource. Access to ASHP’s extensive publishing resources,
including our targeted ASHP mailing lists and on-time distribution,
ensures that clients get results.
Our staff of experienced writers and editors, most of whom
are pharmacists, can:
- Suggest ways that ASHP Advantage publications can enhance
your marketing program
- Identify the target audience you want to reach
- Identify and recruit appropriate authors
- Write copy, edit and proofread
- Provide layout and design services
- Manage printing
- Distribute the publication to your target audience
- Organize production and distribution of reprints
 Newsletters
ASHP Advantage publishes newsletters based on presentations
at educational symposia, exhibitors’ theaters and poster
sessions. Newsletter sponsorship and support establishes our
clients as leaders in pharmacy education and heightens their
visibility before health-system pharmacists. Plus, ASHP Advantage
works with clients to make sure their newsletter reaches
their target audience.
CE monographs
A CE monograph is the ideal way to establish client leadership
in pharmacy education. ASHP Advantage partners with client
companies to develop and produce monographs, and we’ll
distribute them to ASHP’s targeted mailing
lists. CE monographs have extra visbility on ASHP’s
Web site, as well as on this site.
 Conference
proceedings
ASHP Advantage publishes proceedings from ASHP conferences,
exhibitors’ theaters, poster sessions and other meetings
for pharmacy professionals. By supporting these proceedings
reports with an educational grant or sponsorship, client companies
benefit from enhanced name recognition and corporate brand
identity. As with our other publications, ASHP Advantage works
with clients to make sure the proceedings reach target audiences,
and we post them on the ASHP
Web site, as well as this site.
 Symposium
Highlights
The extended shelf life of the ASHP Midyear Clinical
Meeting Symposium Highlights makes this publication
an unbeatable way to reach health-system pharmacists—and
a prime opportunity to showcase client sponsorship. Highlights
is the published proceedings of selected educational symposia
from ASHP’s Midyear Clinical Meetings. Over the long
term, health-system pharmacists turn to Highlights
for accurate and concise summaries of symposia conducted at
the meetings, extending clients’ exposure and reach.
Plus, ASHP Advantage posts on this Web site and www.ashp.org.
View
the 2003 Symposium Highlights PDF file (732k)
View
the 2002 Symposium Highlights PDF file (356k)
View
the 2001 Symposium Highlights PDF file (492k)
Training manuals
The publication of training manuals for pharmacy professionals
is another ASHP Advantage specialty. Through sponsorship of
these training resources, our clients demonstrate their leadership
in pharmacy education and develop valuable
corporate brand recognition.
Journal supplements
ASHP Advantage has a successful track record of publishing
supplements in professional journals, including ASHP's signature
journal, the American
Journal of Health-System Pharmacy. Client companies
that sponsor these supplements know that their long shelf
life keeps client names front and center before the influential
pharmacy audience.
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